Being able to speak English is one thing; communicating effectively and writing coherent correspondences and text is another. The former might get you noticed, but mastering the latter will automatically increase your value in the workplace, and ensure you’re never out of a job. Two professional writers and veteran journalists take on the challenge of teaching and polishing the writing skills of new graduates and jobseekers in two very unique workshops this summer: Copywriting and Basic Writing for Business and Pleasure.

They will be taught by Ime Morales, longtime advertising copywriter, and Ramil Digal Gulle, author and former Palanca juror, respectively.

Copywriting will cover basic advertising copywriting for print, outdoor and digital media. “Aside from writing techniques, it will also include practical tips on coming up with advertising concepts and strategies, as well as launching a freelance copywriting career in the Philippines,” says Morales, also founder of Freelance Writers’ Guild of the Philippines.

At the end of the course, she adds, hopefully the participants will be able to “come up with ideas and concepts for effective copy, write compelling advertising copy that works, and maybe even start a freelance copywriting career.”

Gulle’s course, meanwhile, will cover both writing in English and Filipino. From creating an outline to writing scripts for AVPs, his course will provide practical advice and application on effective written communication.

“We’ll also tackle grammar, spelling, and syntax—a crash course, if you will,” he says, explaining that one of the most common complaints of employers and managers these days is the dismal communications skill level of new hires. 

The workshops will start on April 17, 2013 every Wednesday and Friday until May 24. They are open to participants ages 17 and above. Writing for Business and Pleasure will be from 1:00-2:30 p.m., and Copywriting from 2:30-4 p.m. Rates are P4,500 for each workshop (12 sessions each). This fee covers materials and handouts.

They will be held at the Center for Blended Learning Literacy Center at 56 Lantana cor New York Streets, Barangay Immaculate Concepcion, Cubao, Quezon City. Early bird and bulk/corporate discounts available.

For inquiries and reservations, please call 7257791 or 09178600887, or email